An advertiser targeting only France determines that clicks have been received from users in Switzerland. Why might clicks outside of the target location occur?
- Users in Switzerland are searching on Google’s French domain.
- French users are visiting Switzerland and searching Google.
- Users globally are searching Google from mobile phones.
- French users were looking at Swiss news sites that show Google display ads.
The correct answer is:
- Users in Switzerland are searching on Google’s French domain.
Explanation: Uses a country-specific domain, such as google.fr (France), without including another location in the search. This will indicate the country specified in the domain (France, in this instance) as a location that the person may be interested in. You can read more here: https://support.google.com/partners/answer/2453995?hl=en
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