Multi-Channel Funnels would help to determine the conversion value of paid keyword

  • Google Analytics IQ Exam – All Q&As

Which of the following would help you to determine the conversion value of a paid keyword?

  • Multi-Channel Funnels
  • Real-Time
  • CPM
  • CTR
  • None of these answers

The Correct Answer is:

  •  Multi-Channel Funnels

 Explanation: The Multi-Channel Funnels reports are generated from conversion paths, the sequences of interactions (i.e., clicks/referrals from channels) that led up to each conversion and transaction.

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