Most useful metrics to measure number of conversions, initiated by paid search

  • Google Analytics IQ Exam – All Q&As

Which of the following metrics would be most useful in measuring how many conversions were initiated by paid search?

  • First Interaction (Click) Conversions
  • Conversion Rate
  • Assisted Conversion Value
  • None of these metrics

The Correct Answer is:

  •  Assisted Conversion Value

 Explanation: In Analytics, conversions and Ecommerce transactions are credited to the last campaign, search, or ad that referred the user when he or she converted. But what role did prior website referrals, searches, and ads play in that conversion? How much time passed between the user’s initial interest and his or her purchase?

The Multi-Channel Funnels reports answer these questions and others by showing how your marketing channels (i.e., sources of traffic to your website) work together to create sales and conversions.

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