How does the setup for a Programmatic Guaranteed deal differ from a preferred deal?

    How does the setup for a Programmatic Guaranteed deal differ from a preferred deal?

    • The publisher needs to agree on the targeting and categories for an open auction deal
    • The publisher needs to agree on number of impressions and fixed price for a Programmatic Guaranteed deal
    • Programmatic Guaranteed deals are available in the insertion order’s Inventory source targeting
    • The publisher sets up line items in Display & Video 360 for any Programmatic Guaranteed deals

    Correct answer is

    • The publisher needs to agree on number of impressions and fixed price for a Programmatic Guaranteed deal

    Explanation: A preferred deal is an exclusive, advertiser-to-publisher relationship for programmatically purchasing inventory in brand-safe environments. Preferred deals provide advertisers with first-look access to custom, non-guaranteed inventory at a fixed CPM.

    Read more here: https://support.google.com/displayvideo/answer/3289692


    Comments are closed.