Google Ads Conversion Tracking code should be installed on Confirmation page after a purchase

    Where on an e-commerce website should an advertiser install the Google Ads Conversion Tracking code?

    • Confirmation page after a purchase
    • Shopping cart header
    • Website homepage
    • Landing page of an ad

    The correct answer is:

    • Confirmation page after a purchase

    Explanation: To use conversion tracking, you’ll need to put a small snippet of HTML and JavaScript code on the page that customers see after they’ve completed a valuable action on your site. For example, you could add the code to your purchase confirmation page, which is the page people see after they’ve made a purchase.

    You can read more here: Ads/answer/1722054?hl=en

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