A driver stops for gas and their smartphone buzzes with a text offering a free coffee inside the gas station. What does mobile provide advertisers that enable them to offer this to customers?

A driver stops for gas and their smartphone buzzes with a text offering a free coffee inside the gas station. What does mobile provide advertisers that enable them to offer this to customers?

• Customer profiles
• Context
• Cell signals
• Wi-Fi

Correct answer is:

• Context

Explanation: Every mobile search provides signals about the customer’s intent and how to offer valuable help. And it’s on mobile, so you get customer context too: time, location, and proximity.